HONOLULU - University of Hawai`i teams have long represented our beautiful state on the national scene and been a source of pride for fans locally and internationally. Therefore, UH Athletics will focus on this message during its 2009-10 marketing and advertising campaigns for its men's and women's sports.
The newly adopted "We Play For You" slogan and logo will be incorporated into UH's television, radio, and print advertising and included on all external items, including media guides, game programs, press releases, schedule cards, website (HawaiiAthletics.com), weekly e-newsletter (H-Mail), premium items, merchandise, etc.
"UH athletics belongs to the people of Hawai`i and we are proud to represent this state in major-college sports competition," Jim Donovan, athletics director, said. "Through national telecasts and NCAA competition, we've been able to spread the word about our incredible home and bring Hawaii into millions of households. This athletics program belongs to the fans and we play for them. So, we felt this marketing and advertising campaign was important to help communicate and reinforce this message."
On July 6, UH will begin airing football season-ticket commercials on K5, KHNL, ESPN, ESPN2, SPIKE, TNT, and CNBC. The commercials will feature various Hawaii citizens enthusiastically proclaiming: "I'm A Warrior" or "We Are Warriors." Action-packed highlights of UH football will be featured between the fans' clips and the commercials will conclude with the "We Play For You" slogan and logo.
Print advertisements with the same message will be published in The Honolulu Advertiser and Honolulu Star-Bulletin and radio commercials will air on ESPN 1420. UH will also utilize several internet-based initiatives to promote ticket sales, including web advertising, e-mail blasts, Twitter, Facebook, and videos on HawaiiAthletics.com and YouTube.
On July 27, a commercial featuring fans and members of the UH women's volleyball team will begin airing to promote 2009 season-ticket sales. Print and radio advertisements will also be included in the marketing campaign, as well as several web-based initiatives.
